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Thursday, October 18, 2007Check this out!
In a press release issued to announce their purchase of Ameda, Evenflow also says:
Marketing of Breast Milk Substitutes. The WHO Code was created in 1981 as a guide for marketing practices of infant formula, bottle and nipple manufacturers to ensure that breast milk substitutes, feeding bottles and nipples are not marketed inappropriately.
As part of its pledge, Evenflo will immediately take the following three steps: 1) discontinue all bottle/nipple advertising directed to consumers; 2) change our feeding packaging to align with WHO Code guidelines; and 3) remove bottle/nipple images from our Web site. At the same time, Evenflo will continue to innovate in its core bottle and nipple products, and work closely with retail partners to ensure broad-scale availability for moms who do not breastfeed or do not breastfeed exclusively. Ameda already meets all the requirements of the WHO Code.
This is absolutely fantastic news. Evenflo becomes the first U.S. bottle manufacturer to be code compliant.
Want to do something positive to impact corporations and the support of breastfeeding? Consider switching your products to Evenflo products. More importantly, send Evenflo a letter to let them know what you switched and WHY. Even more importantly than that...send a letter to the company you switched FROM letting them to know as well.
Good job Evenflo!