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Evenflo Buys Ameda, Becomes WHO Code Compliant

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Thursday, October 18, 2007

Check this out!

In a press release issued to announce their purchase of Ameda, Evenflow also says:

Marketing of Breast Milk Substitutes. The WHO Code was created in 1981 as a guide for marketing practices of infant formula, bottle and nipple manufacturers to ensure that breast milk substitutes, feeding bottles and nipples are not marketed inappropriately.

As part of its pledge, Evenflo will immediately take the following three steps: 1) discontinue all bottle/nipple advertising directed to consumers; 2) change our feeding packaging to align with WHO Code guidelines; and 3) remove bottle/nipple images from our Web site. At the same time, Evenflo will continue to innovate in its core bottle and nipple products, and work closely with retail partners to ensure broad-scale availability for moms who do not breastfeed or do not breastfeed exclusively. Ameda already meets all the requirements of the WHO Code.

This is absolutely fantastic news. Evenflo becomes the first U.S. bottle manufacturer to be code compliant.

Want to do something positive to impact corporations and the support of breastfeeding? Consider switching your products to Evenflo products. More importantly, send Evenflo a letter to let them know what you switched and WHY. Even more importantly than that...send a letter to the company you switched FROM letting them to know as well.

Good job Evenflo!


  1. Anonymous Anonymous | 4:16 AM |  

    It has been more than 25 years since WHO's code was released, and just now a single American company is bothering with it?

    Tell me I'm reading this incorrectly. Please.

  2. Blogger The Lactivist | 6:32 AM |  

    They aren't the first American company to become compliant. Ameda (who they just bought) had already been compliant. They make breast pumps.

    Evenflo is the first mass producer of bottles and nipples to become compliant.

    There's a difference.

  3. Blogger Ashley C aka Kitten | 8:10 AM |  

    Woo Hoo! Hopefully, if Evenflo gets enough good press/consumer feedback, it will "pressure" similar companies to follow suit. Score one for breastfeeding moms!

  4. Anonymous Anonymous | 8:11 AM |  

    I just called Evenflo to tell them how awesome it is that they've made the decision to switch their policies (and as a side note, I think the customer service rep was psyched to get a happy call, rather than a ranty call). I told them how it showed their commitment to families and the best health possible for all.

  5. Blogger Kathie | 8:25 AM |  

    Just a question--do you know if Evenflo makes any drop-in nurser bottles? I ask because I was looking for bisphenol-a free bottles, and Evenflo doesn't make any plastic bottles that are bisphenol-a free. I had been planning on using playtex drop-ins, but I'd like to support Evenflo if I can. (If they have drop-ins, then it doesn't matter if the bottle is bisphenol-a free because the nipples and drop-ins most likely are.)

  6. Anonymous Sandra | 9:58 PM |  


    I don't know about drop-ins, but Evenflo does make glass bottles, http://www.amazon.com/Evenflo-Classic

    They also come in different sizes.

  7. Blogger Jill | 10:09 PM |  

    YAY! Evenflo makes so many other baby items, too: my first breast pump was an Evenflo. :) I'm really glad to hear they're stepping up.

  8. Anonymous BreastPumpin 2007 | 1:24 PM |  

    Evenflo = Lame
    Ameda = Lame
    Playtex = Lame

    Try a REAL company that cares about Breastfeeding like Medela, Dr. Brown's or Avent.

  9. Anonymous ravin' motherof2 | 11:11 PM |  

    Breastpumpin 2007:

    Dr. Brown's = ULTRA LAME!
    Avent= ULTRA LAME!

    ALL their bottles contain BPA, thus proving that they don't care about any of their customers, not even the one's who breastfeed. At least some of the above mentioned companies that you have listed as "lame" make an ATTEMPT to market some BPA free bottles.....idiot...

  10. Anonymous Anonymous | 11:58 AM |  

    Just a note for the mom who says Ameda is lame. Ameda is one of the few companies who makes an affordable autocycling breast pump. Medela only cares about their pocketbook. This comment is supported by their pricing policies (i.e. price fixing) and unfair business practices such as restricting trade by not allowing smaller companies to show pricing, etc. I am thrilled that Evenflo, a company with some money, is buying Ameda who does very little to advertise their quality pump. Moms can afford to prolong breastfeeding when they choose Ameda!

  11. Anonymous ravin' motherof2 | 1:59 PM |  

    If I'm not mistaken, AMEDA also uses BPA's in their plastic bottles. So while the last commenter had good intentions, she is still missing one very important and valid point....Ameda may have a lower cost breastpump than medela, (but that breastpump still comes with a higher price tag than you think), but they are still putting harmful chemicals into the fragile bodies of you newborn babies....I don't know about you, but I say you can't put a price tag on my child's health. I will spend the extra money to make sure my child is safe. GO MEDELA!

  12. Blogger SuperDaddy | 8:54 AM |  

    Just a heads up on Ameda and BPA. They offer 2 types of bottles, Polycarbonate, which is the type that has BPA concerns and Polypropylene which does not have a BPA risk. Also keep in mind unless you have a line on some glass or stainless products then there are never guarantees. For those who do have polycarbonate do not heat them or wash in a heated dish washer and if they get scratched toss them. high heat is required to release the BPA into the liquid so no boiling to sterilize etc. and warm the milk in a GLASS container before feeding. My wife and I did tons of research on this and we decided on Ameda. Good luck to all of you and your littles!!!!!!!

  13. Blogger kljgmommy | 6:50 PM |  

    Evenflo does make BPA free bottles...the colored plastic ones that have been around for years. I just purchased them today at Target for $2.99 for a 3 pack and they indicate right on the package that they do not contain BPA. I was previously using Avent until I noticed that they scored the highest BPA content out of all the bottles tested.

  14. Anonymous Anonymous | 10:03 AM |  

    Good for evenflo who is showing support for breastfeeding mothers. Medela mainly supports the big box companies by their unfair policies on advertising. They have gone from selling their pumps to only distributors who are lactation specialists, to supporting baby's r us and target. Mom's have a difficult time finding pricing from private lactation consultants.
    Medela is trying to ruin small businesses. If a small business advertises pump in style prices medela will take away their ability to sell them.
    Thanks evenflo, for supporting lactation consultants!

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