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Tuesday, July 31, 2007World Breastfeeding Week kicks off tomorrow. From August 1st-7th people around the world will come together to uplift, support and educate moms about the importance of breastfeeding, especially during that crucial first hour.
In support of World Breastfeeding Week Near Mama's Heart author Colleen Newman is hosting a drive to donate old breastfeeding books to the 2nd Annual World Breastfeeding Week Book Release Challenge.
Last year's drive was launched by Julie Johnson, a Bookcrosser that is also a La Leche League leader. Her efforts saw more than 150 books being shared last year. Colleen has taken up the cause this year and is hoping to double that number.
All releases must be about breastfeeding, such as breastfeeding ‘how to' books (i.e. "The Nursing Mother's Companion") or breastfeeding advocacy books (i.e. "Milk, Money and Madness".)
Books can also be children's books that show pictures of breastfeeding or depict breastfeeding as a normal part of family life (i.e. "Near Mama's Heart" or "Mama, Mama".)
Books should be released in places where pregnant or new mothers are likely to catch them, such as childbirth classes, baby-type stores, WIC offices, OB offices, etc.