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Hello USA Today Readers!

Looking for The Lactivist? She's retired. But you CAN still find Jen blogging. These days, she's runs A Flexible Life. Join her for life, recipes, projects and the occasional rant.

Wednesday, June 14, 2006

Just wanted to say hello to any new readers that have shown up to check this site out due to the mention in today's issue of USA Today.

The snippet...for regular Lactivist readers...

Jennifer Laycock, managing editor of the online Search Engine Guide newsletter, published a free e-book about how to start an online business with little cash investment. She spent $10 a month to have her Lactivist breast-feeding site put online, as an experiment, to see how well it would do — and how long it would take to get to the top of Google.

The results: 1,000 links within 30 days and over $1,000 raised from her passionate readers.

"This never could have happened five years ago," she says. "It took the blogging and social networking revolution to make this happen."

Laycock, who works from Columbus, Ohio, with an 18-month-old baby and another on the way, offered breast-feeding information and T-shirts for sale with funny sayings like "My kid's no weaner" via Cafepress.com, which lets businesses open up storefronts for a split of profits. Her e-book, Zero Dollars, a Little Talent and Thirty Days outlines how she did it, day by day.

She began by posting non-commercial notes on parent discussion forums, asking for ideas about products to sell. People responded and started asking about the site she was creating. That resulted in links from all sorts of parenting blogs, she says.

Hopefully we'll see some traffic come in and some new readers will join us. Always nice to expand the family.

For readers that have come looking for the e-book, you can find and download it over at Search Engine Guide.

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