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Friday, June 16, 2006Almost anyone that's watched any news in the past week or so has seen the stories that talk about the end of a two-year national breastfeeding campaign aimed at educating moms about the benefits of breast milk and the potential risks of formula. The breastfeeding campaign included a combination of print ads, tv commercials and billboards designed to help encourage moms to breastfeed.
The thing is...with the exception of the billboards, most moms that I've spoken to have NEVER seen the breastfeeding commercials or the breastfeeding print ads. (Unless they catch a glimpse of them during a news story.) That's because the TV ads created a TON of controversy in the early days of the campaign and that, combined with pressure from the formula industry pretty much managed to curtail their runs. The print ads...well...I have no idea where they ran.
The billboard ads were simply white text on a black backround that said "babies were born to be breastfed."
So...here they are!
TV Commercials (I can totally see how these offended people...)
"Ladies' Night" (also knows as "pregnant woman riding a bull"
"Log Rolling (also known as pregnant women running on logs)
Print Ads (Personally, I think these are brilliant!)
Radio Ads (umm...can we say HOKEY?)