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Advertising On The Lactivist - Rate Card

Looking for The Lactivist? She's retired. But you CAN still find Jen blogging. These days, she's runs A Flexible Life. Join her for life, recipes, projects and the occasional rant.

Tuesday, April 25, 2006

This rate card is current as of July 2007.

Mothers of small children make up one of the strongest demographics online today. They're going online to research products to learn about parenting options and to connect with other mothers. While they're online, they are coming to the Lactivist.

If you're looking to reach these mothers, advertising on The Lactivist Blog is right for you. By consistently reaching out to our audience and maintaining a presence on our site, you will gain the familiarity and trust of our readers. You also stand to benefit from the strong word of mouth advertising that comes to reaching the moms that are connected online.

We currently offer advertising on our blog. The Lactivist Blog receives more than 20K visitors and more than 40K page views each month with traffic continuing to increase over time. The following advertising options are available.

125x125 Graphic Ad:
Rate: $100/mo. (3 Ads Sold - 1 Ad Available)
Run of site. Left hand column under search box.

Here's an example:

125x125 Graphic Ad Specs: under 8K. 15 second animation allowed.
Buy this ad space

468x60 Banner Ad:
Rate: $300/mo. (1 Ad Available)
Run of site. Center column above first post.

Here's an example:

468x60 Graphic Ad Specs: under 20K. Pre-approved animation allowed.
Buy this ad space

Text Link Ad:
Rate: $25/mo. (10 Ads Available)
Run of Site, left hand column under 125x125 ads.

Here's an example:

Free Guide to Working at Home

Text Link Ad Specs: 25 characters max, spaces included.
Buy this ad space


  • Ads are only accepted from websites that are directly related to the interests of our audience of mothers, fathers and breastfeeding advocates.

  • Ad rates and availability are subject to change.

  • All ads must be visually appealing and are subject to editorial review.

  • No overuse of caps and no over use of specials characters (!*@, etc.) will be accepted.

  • We reserve the right to refuse any advertising or ad campaign at our discretion with out explanation.

  • Ad rates are based on pre-payment. As such, all advertising must be paid in full, in advance of any ad run.

  • Due to the nature of advertising, we can not provide guarantees on results nor do we provide refunds.

  • Payment is accepted by PayPal, credit card via PayPal, or by check. Ads purchased by check will not begin their run until the check has been received and cleared.

Please contact Jennifer Laycock for questions or assistance: