Looking for The Lactivist? She's retired. But you CAN still find Jen blogging. These days, she's runs A Flexible Life. Join her for life, recipes, projects and the occasional rant.
Monday, December 12, 2005Woo baby! Marc Cowlin, the PR Director for CafePress just dropped me a note to point out that The Lactivist store got a mention in this weekend's edition of The New York Times.
You can read the full story at the New York Times site. Here's a snippet:
One of the most intriguing experiments has been CafePress, a company that has been around since 1999 and allows anyone with rudimentary command of a computer the opportunity to, as the site says, "make your own stuff." That is, you can place your own designs or slogans or whatever onto a variety of commodities provided by CafePress: T-shirts, hats, teddy bears, coffee mugs, pillows, clocks, mouse pads and so on. According to the company, more than two million people or companies have used its services to create more than 18 million "unique items." CafePress has shipped 2.6 million orders (taking a cut, of course). Here is individuality on a mass scale.
The variety of products offered is sprawling, and aside from serving as a way for the consumer to make things, CafePress is often used is as a virtual gift shop for other Web sites. One top CafePress "shop" is connected to "This Old House," the television show. But most are not so well known. Another top shop is the Lactivist, a pro-breastfeeding Web site.