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Looking for The Lactivist? She's retired. But you CAN still find Jen blogging. These days, she's runs A Flexible Life. Join her for life, recipes, projects and the occasional rant.

Thursday, July 31, 2008

California Milk Processor Board Goes After Breastfeeding Advocate

Seriously...did the world learn nothing from my run in with the National Pork Board?

A few minutes ago, my brother in law pings me with a link to a story that brought back memories.

'Got milk' lawyers huff at Talkeetna artist's parody

A snippet:

Talkeetna batik artist Barbara Holmes heard from the group behind the "got milk?" brand this month.

Holmes made the mistake of advertising T-shirts and "onesies" -- those snappable one-piece underclothes for babies -- hand-lettered with the words "got breastmilk?"

She whipped up 10 of the little things from her downtown Talkeetna home with an outhouse and no running water. She sold six at a holiday fair in the senior center two years ago, then moved on to other projects.

The letter from the board's Sacramento law firm showed up a few weeks ago.

My favorite part of the story?

The phrases 'got breastmilk' and 'got milk?' are similar except for the addition of the word 'breast,'" the lawyers wrote. "This difference is not enough to eliminate the likelihood that consumers will be confused about the origin of the products."

Oh man.

Oh man, oh man, oh man.

"confused about the origin of the products?"


I love the mother's response...

"They say I'm going to confuse milk consumers," she said. "How can you get confused between a boob and a bottle of milk from the store? They're two different kind of jugs."

Sound familiar? (If not, go back and read the story of my battle with the National Pork Board a few years ago.)

Looks like it might be time to get to work again ladies.

I've already emailed the news reporter with my information and asked him to pass it along to Barbara.

In the meantime, let's get moving on our own.

Go ahead and get in touch with the California Milk Processor Board.

Jeff Manning is the Executive Director. The board's phone number is (949)481-6620. Their fax number is (949)481-6680.

A recent caller asked about Mr Manning and was told he is no longer executive director. I've been trying to dig up the milk board's officers, but they've been harder to find than the Pork board's was. If anyone gets the new ED's name, please let me know and I'll update. As I'm posting between conference calls today.

As with the last time, here's my request. Spread the word. Pass it on. Let's let the California Milk Processor Board know that we're all fully aware of the difference between jugs containing breast milk and jugs containing cow's milk.


Author: Jennifer Laycock » Comments: